London Taxi PR announces the launch of ‘All Hail the Street Hail’ advertising campaign
London Taxi PR (LTPR), an organisation which represents the interests of the Licensed London Taxi profession, has announced the launch of its new advertising and promotional campaign, celebrating 365 years of hailing a London Taxi, ‘All Hail the Street Hail’, which has now gone live across major billboard advertisement locations throughout London.
The campaign, which is being displayed initially for one month at 24 prime central London digital billboardlocation sites, with the assistance of digital media out of home advertising company, London Lites, will also include the usage and display of the advertisement on some rooftop signage display boards of London Taxis.
Carrying the main message, ‘All Hail the Street Hail’, the new campaign celebrates 365 years of the traditional hailing of London Taxi from the street, and will also include some subtle messaging such as, ‘Mobile Data not Required’, and includes a reminder that ALL London Taxis accept all major credit cards as well.
With the increased usage and licensing of Apps to hailTaxis, it was felt that the general public needed a reminder of not only how long the traditional London Taxi has been serving and transporting customers in London, but also just how easy and simple it is to hail a London Taxi rather than using your mobile phone.
Since their formation, London Taxi PR has undertaken aseries of targeted media campaigns, which are being usedby London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers as well as supportive companies andorganisations, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded byLondon Taxi drivers who care about their industry.
For more information on London Taxi PR and their campaigns, please visit their website