London Taxi PR is delighted to announce that it has won a second major award this year, having been crowned Best Transport PR Agency 2018 – London, in the Business Excellence Awards organised by Acquisition International (AI) magazine.
This second major awards success follows London Taxi PR’s previous win earlier this year for The Best Public Transport Promotions Group – England, in the Air Transport Awards, which subsequently resulted in the company being nominated for this latest award category, which they also won!
Both awards validate the significance and importance of the work that London Taxi PR are doing in promoting their trade through the media and other outlets.
Acquisition International is a monthly magazine renowned as the voice of corporate finance. With a circulation of 108,000 in over 170 countries, it contains editorial from some of the biggest players in the corporate landscape, including KPMG, EY PwC and Deloitte.
This latest award recognition went through four detailed stages for a company to be declared a winner.
A voting form was placed live on the magazine’s website for just over 3 months. Notification was then sent out to its readership base (108,000+ worldwide) to let them know voting was open and in addition it was also posted on various social media platforms to help encourage the voting form to be shared. An in-house research team then compiled a case file to help support London Taxi PR’s case in front of the judging panel. The case file contained various information found online such as; company history, services, articles, press releases, client testimonials and more. Once the case files were completed they then got passed to the judging panel who discussed and deliberated in order to decide who they believe deserved to win.
This latest achievement also follows the culmination of London Taxi PR’s latest campaign, which involved street level advertisements at some 80 Bus Stop sites across Central London in conjunction with JCDecaux, together with a social media campaign, #lookforthelight, alongside the advertisements.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used by London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
London Taxi PR was established in March 2015 by two licenced London Taxi driversof many years standing - Lee Sheppard and fellow cabbie Gary Long, London Taxi PR is seeking to raise awareness to the public, tourists and visitors to the capital by illustrating the advantages that can be provided by using the iconic London Taxi’s.These Taxis are affectionately known as London’s Pride, and this has been used to significant effect as a catchphrase in their campaign material.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
The aim of the campaigns, which have already achieved significant publicity, is to illustrate that licenced London Taxis are not only safe, distinctive, instantly recognisable, and incredibly easy to hail, either by hailing traditionally from the street, or now through Taxiapp, but that they also have a fantastic historic profile, dating all the way back to the 17th Century.
Since its launch, London Taxi PR has achieved the following campaign and promotional success stories; Digital Taxi rooftop advertisements that were provided by Verifone Media; an advertising campaign through JCDecaux on telephone kiosks situated around London’s West End; two campaigns with British Airways involving advertising in their High Life magazine and posters in Terminal 5 Business Lounge, followed by a full-page advertisement again in High Life; a full-page advertising campaign in The London Magazine (high end property and residential title); a 3-month digital billboard campaign in conjunction with 8outdoor media, showcasing the London Taxi trade on three digital billboards in and around West London; and finally with Clear Channel UK which involved advertisements on phone boxes and digital pop up banners. There has also been a full-page advertisement and editorial campaign run within the leading Travel and lifestyle magazine, Inspired Travel.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers who care about their industry.
For more information on London Taxi PR and their campaigns, please visit their website