The world of online advertising can be a dizzying world of acronyms - you start talking about Google advertising, and you end up with GDN, SEO, DSP and DBM all littering the conversation.
But one thing is clear - Google has a problem here.
A serious problem that goes to the heart of what this company does, and what it stands for.
Now, you might imagine that Google would consider itself a huge player in the media world.
Look in the Oxford dictionary and you'll find that "media" refers to "mass communication", and not much can fall into that category more than our social media giants.
YouTube collates a vast amount of information and content and, like Facebook, plays a pivotal role in the way news is consumed around the world.
Over a billion people are regular YouTube users and hundreds of millions of videos - possibly billions, depending on which statistics you believe - are watched every day.
And yet Google says it's not a media company.
It insists it is, instead, solely a technology company, and should be regulated as such.
Source : Sky News
THATS FUNNY, INSISTING THEY'RE A TECHNOLOGY COMPANY....
WHERE HAVE WE HEARD THAT BEFORE ???