In a paid for article carried in the latest edition of the LTDA's Taxi paper, Verifone's Ben Priestley has accused Taxi drivers who do not take credit cards, of "keeping their precise earnings a secret with no record of what you make for the tax man".
Just because an article carries the pretext "Advertisement", it should not indemnify the publication from all responsibility to the content of the article.
This article has angered drivers, many of whom say they will not be using Verifone in future. Those who have the facility fitted on rental vehicles say they will cover up the unit and use smart phone apps instead.
Drivers on social media and forums are calling for the immediate withdrawal of the online pages from the LTDA website and a full apology to be carried in. The next issue of Taxi paper
The Article Says:
The trade has been discussing taking card payments for
years, it’s become the accepted ‘norm’ now and will probably be mandated by 2016. Whilst nobody has said it in so many words, the only grounds to remain ‘cash only’ are to keep your precise earnings secret, with no record of what you make for the taxman (or missus) to hold against you. That’s despite nine out of ten taxi passengers stating that they wanted the option to pay their fare by card in a recent TfL survey.
As a consumer yourself, there’s not much you pay for with cash now. Not so long ago it was commonplace, making it hypothetically possible for cabbies to get one over on the taxman.
If you feel that you have been unfairly accused of tax evasion by Mr Priestley's remark in print, make sure you let the LTDA know how you feel.
Email their Vice General Secretary at
and ask him to remove this insult from the Taxi online publication ASAP.
Editorial Comment: by Jim Thomas.
Should trade publications take more care with paid for articles and adverts carried in their publications.
We have seen insulting adverts before were taxi drivers have been targeted by loan companies offering loans at unreasonable repayment charges.
Also one trade publication carried full page adverts for an organised crime ring brothel, that was found to be using illegal immigrant sex slaves to service customers.
Surely our trade publications should have standards and should vet these types of adverts.
Or is it really all about the money?
Personally I use smart phone app Cab:App, to accept credit cards. It's extremely easy to set up and pays out three times a week. The money is paid straight into your bank account, in some cases within hours if a transaction.
Customers love the app which charges them just 3% of the total transaction.
Compulsory Credit Card Acceptance:
Included in this years fare increase consultation, is a request by interested parties, to make credit card acceptance mandatory in London's licensed taxis.
Taxi leaks has been told by the LTDA that they will fight this measure and have informed TfL if this becomes the case, then they will seek a Judicial Reveiw of TfL.
It is our belief that most other trade orgs would support the LTDA in this proposal.