Edinburgh Taxi company City Cabs, have started a fight back in the City and surrounding area against the onslaught from the minicab app.
The Cab company has raised its profile with a new advertising campaign, putting rickshaw bikes to better use, advertising services offered and the launch of their new smart phone app.
Rickshaws have for some time, been used to display posters (examples above) for eco-friendly promotions, with advertising agencies.
In London however, it has recently been announced that there could be a ban on rickshaws being used as pseudo Taxis in the very near future, even though TfL and local councils such as Westminster, have shown an interest in licensing the bikes.
Short of cash in the Scottish capital?