Brightmove Media, has announced it received official authorisation from Transport For London to launch TaxiCast on the first fleet of 25 London black taxis with digital taxi-top advertising. This is the world’s first regulated and approved commercial roll out of digital roof top advertising on London black cabs.
BrightMove Media has worked very closely with both TfL and Transport Research Laboratory to set the standard for roof mounted digital advertising.
The London licensed taxi cab market is a highly regulated sector. The company has had to pass a number of stringent, comprehensive tests to demonstrate complete safety and compliance for the vehicle, pedestrians and other road users.
The TaxiCast technology offers a first for drivers and operators of London Black Taxis. The taxi can be quickly fitted out with the roof-mounted panel which is then centrally controlled to offer advertisers geo and time targeted digital advertising on the streets of London.
Piers Mummery, Chief Executive of BrightMove Media, commented “Today marks an important day in the progress of digital outdoor advertising.” Digital advertising on taxi roofs not only changes the London skyline, but also offers advertisers and brands tailored advertising at street level.
Mummery continues, “Out fleet is signed up and ready to go, we have committed advertisers and the equipment is being fitted to the fleet right now.”
Over the course of 3 months their ‘First Fleet’ will be responsible for delivering over 2 million bright, vibrant and arresting ads to London’s unique cityscape, day and night.
The launch of TaxiCast is confirmed for Monday June 24 2013, reinforcing London’s profile as a leader in innovation and pioneering technology.