Tuesday, May 03, 2011

Freedom of Information request - Gross cost to TfL STaN/Operation Sapphire

-----Original Message-----
From: xxxxxxxxxxxxxxxxxxxxxxxx
Sent: 25 March 2011 07:39
To: FOI
Subject: Freedom of Information request - Gross cost to TfL STaN/Operation
Sapphire

Dear Transport for London,

Could you please supply me under the FOI Act, the gross cost of The

Safer Travel at Night initiative (STaN)to TfL since its inception

in 2002. And the same gross cost to TfL of operation Sapphire since

its inception in 2002.

As these two policies were designed to run in tandem with each

other under the heading of The Safer Travel at Night initiative

(STaN)I have included both in my request.

Yours faithfully,

xxxxx xxxxxxxxxxxxxx

------REPLY------

Date: 26.04.2011

Dear XXX XXXX

Thank you for your email received by Transport for London (TfL) on 25
March 2011 asking for the gross cost to date of both the

Safer Travel at Night Initiative (STaN) and operation Sapphire.

Your request has been considered under the requirements of the Freedom of
Information Act 2000 and I can confirm that TfL does hold some of the
information you require.

TfL takes cab-related sexual offences extremely seriously and is committed
to improving the safety of the travelling public. It is for this reason
that TfL spends a significant amount on the marketing campaign warning
Londoners of the potential dangers of unbooked minicabs. The budget for
the 2010/11 campaign was around £650k.

Safer Travel at Night (STaN) is one of TfL's key safety and security
campaigns. Independent research shows that STaN is effective in reaching
its target audience, young women, and persuading them not to use unbooked
minicabs. Female usage of unbooked minicabs has fallen from 19 per cent in
2003 to 3 per cent in 2011 - its lowest level.

TfL has made savings on the campaign over the years, reducing its costs
from over £1m a few years ago. We will continue to look for ways to
reduce these costs whilst ensuring the effectiveness of the campaign. The
annual costs to TfL for the STaN campaign since 2002/3 are shown in the
table below.

Year STaN Campaign spend
2002/03 *
2003/04 £85.7k*
2004/05 £782.8k
2005/06 £1,098.8k
2006/07 £1,030.8k
2007/08 £793k
2008/09 £862k
2009/10 £660k
2010/11 £650k

*The campaign was predominantly funded by the Greater London Authority.

Sapphire is not part of the STaN initiative and TfL does not hold any
information on its costs. The Sapphire Command is part of the Metropolitan
Police Specialist Crime Directorate (SCD). The primary role of the
Sapphire Command is the investigation of rapes and other serious sexual
violence with an emphasis on not only bringing offenders to justice, but
victim care and support. Sapphire officers work closely with the Cab
Enforcement Unit and TfL to investigate cab-related sexual offences. SCD
also has responsibility for investigating other serious crimes including
murder and armed robbery.

If this is not the information you are looking for, please do not hesitate
to contact me. If you are not satisfied with this response please see the
attached information sheet for details of your right to appeal.

Yours sincerely

Graham Hurt

FOI Case Officer

FOI Case Management Team

Corporate Governance Directorate

General Counsel

Transport for London

[1][TfL request email]

No comments: