In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
The New York Times reported that Kalanick pulled a "fast one" on Apple back in 2015 when the app continued to identify and tag iPhone users after they had deleted it from their phones. In doing so, Kalanick's company violated Apple's privacy guidelines and was nearly booted off the App Store.
The practice is called 'fingerprinting,' which Uber used on iPhones initially as a fraud-prevention method. It is a piece of code that identifies a specific iPhone, locates it, and remembers it. Uber hoodwinked Apple engineers by geofencing Apple's Cupertino headquarters to hide this code, but Cook & Co. soon discovered the deception. The whole debacle resulted in an awkward face-to-face meeting for Kalanick at Apple headquarters back in 2015 where Uber was forced to comply with Apple's regulations.