Friday, February 05, 2016

Transport for London's plan to make all Black Cabs accept card payments is great news - but the details tilts the playing field against them

By Derek Stewart co-founder of CabApp, a mobile booking and payment app for Black Cabs in the UK and licensed Taxis in Ireland.

   We all love simplicity and speed.


Last weekend I popped into my local Apple Store at Bluewater to get a new charging cable. Instead of queuing, one of the staff came over to me and I purchased the cable via her handheld mobile payment device. The VAT business receipt was automatically emailed to me. What a fantastic customer service experience.

So, I welcome TfL's decision that all black cabs by October 2016 must accept card payments, making life easier for all of us by offering a similar seamless experience.

But, although supported by the London Taxi Drivers' Association, not all in the industry are happy about the decision. As always, the devil is in the detail and there are some issues in TfL's proposals as they stand.

Chief among them is the fact that Black Cab taxi drivers will have to absorb the costs charged by their banks and card processing companies. But this is not the case for private hire licenced operators who can pass on the cost to the consumer as a surcharge.

This is in common practice in the travel sector, where companies such as EasyJet and Trainline.com can legally pass on to the consumer the payment processing costs of card payments in the form of a surcharge.

TfL's insistence that Black Cab drivers absorb the cost further tilts the playing field against them. Already, cabbies have to bear the additional costs to uphold the high standards required to obtain their licenced status.

Another problem is the prescription by TfL that mobile chip and pin devices are mounted at the back of the cab at the cost of their operators.

Most taxi drivers already accept card payments, with 58 per cent of London's 25,200 Black Cab drivers accepting card payments, according to a TfL survey in 2014. 

Far from being luddites, Black Cab drivers want to embrace technology to provide the best customer experience. From medical checks to purpose-built and disability adapted vehicles, licenced Black Cabs already absorb the costs of measures to ensure higher standards of customer safety. But imposing this payments initiative, is in effect, forcing us into terms which aren't in place for other industries.

Ultimately, we don't want to compromise customer service provided by the iconic Black Cab industry, but we also don't want to see our drivers' margins squeezed in favour of the private hire sector.

7 comments:

Anonymous said...

Image all the plastic bag wrapped payment machines and cash only signs come October or will you be banned from working if the machine isn't working

Anonymous said...

Helen Chapman said compliance will be stepped up in regards to CC equiptment.
As machines at part of conditions of fitness, all cabs found with faulty or broken machines
Will get a stop from CO.

Anonymous said...

Let's hope TFL make it known that if the card does not work it is down to the punter to come up with the cash! Oh, they won't have any cash because they only carry card! What happens then !

Anonymous said...

I got done by ten Bob punter last weekend card declined no dough. Kicked him out goodbye £17.

Anonymous said...

I dont know what your on about, the jobs gone.

Anonymous said...

Cabapp card reader question, im very interested in purchasing your device, but i cant see the point if tfl want me to use their approved and installed device which will come as standard in all taxis soon. Cant the industry persuade tfl that a fitted device is not necessary if opting for the wireless more futuristic reader?

colin said...

Even inland revenue make a charge of 1.5% so we should as well.