Sunday, December 08, 2013

Nissan launches #hailyes campaign to show it has the best taxis in NYC

Nissan has launched an interactive, multi-platform campaign to show its NV200 taxi is the best in New York City.

The ‘#HailYes’ campaign, created by TBWA New York, centers on capturing New Yorkers' opinions on the NV200 taxi’s unique features, including the USB charging, anti-fatigue driver’s seats, sky views of the city, reduced odors, improved leg room, more cargo space, and increased passenger safety.

“Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Jon Brancheau, vice president of marketing for Nissan North America. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”

The car brand has used a variety of channels to push its message, including TaxiTV – New York City’s in-taxi broadcast channel – where passengers receive a video message from Nissan urging them to use the #HailYes hashtag on social media.

Digital activity has seen banners run on different properties that New Yorkers trust for news while Two #HailYes OOH billboards are now up above the streets of Manhattan.

Source: The Drum.

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