Tuesday, June 18, 2013

Unlawful minicab advert at the O2



Phone network operator O2, have invested in a national smart phone app for the minicab company, Minicabit.com. The app advertises unlawfully as a  "Cab Network". 

The words Taxi, Taxis, Cab and Cabs are protected by law and may not be used by private hire operators to advertise their services either in advertisements in print, online, or on their vehicles. 

TfL, as the authority responsible for both Taxis and Private Hire have a duty of care to make sure the laws governing our trades are respected. But in the past they have ignored many complaints by Taxi drivers over this issue.

O2 are already advertising the app all over the O2 Greenwich venue. 
In a scrolling advert above an exit it clearly contravenes the law by advertising this company as a "Cab Network".

Below is the advert being displayed at the O2

THIS ADVERT IS UNLAWFUL AND IN CONTRAVENTION OF THE LONDON CAB ACT AND THE 1998 PRIVATE HIRE ACT AND SHOULD BE REMOVED IMMEDIATELY BY O2




COMING VERY SOON:
The money men at O2 have investigated life after the Law Commission Report. 

They have decided to put their money into a national minicab app. 

We can now expect to see more of these apps which offer a one-tiered booking platform that can dispatch both a minicab or a Taxi.



Their only obstacle is the Taxi trade. They just need to find a way to make working side by side with minicabs attractive to Taxi drives. Not quite the impossible task that you may think. Drivers on radio circuits have been fed propaganda for many years that they are in a service industry and this is what the customer requires. So working with a minicab/Taxi app will just be like being on a radio circuit.

In reality we are Taxi drivers in a Taxi industry and radio Taxi circuits should be in the business of providing Taxis and nothing else.

These apps will be looking towards a nationwide service with no restrictions on cross boarder hirings.
The model is already up and running in Northern Ireland, where the only restriction to working from Taxi ranks, is wheelchair accessibility. 

Both Taxis and minicabs in Belfast are to be allowed to ply for hire on the streets.  

3 comments:

Anonymous said...

Soho cars from westminster advertising themselves as a taxi service - http://www.soho-cars.com/
http://www.soho-cars.com/about-us
http://www.soho-cars.com/book-a-taxi

AWicker said...

John Mason's on the case,

He's packing it for his holiday!

Anonymous said...

https://twitter.com/garyw79 Rides 2 drivers touting in bread street!